"We were approached by a new client in December 2019. They knew their 'target audience'
was on Facebook, and had continued to invest 'month after month'
on the platform, but couldn't get it to work for them.
On average, they were investing 3k a month on numerous marketing channels and weren't entirely sure what was (or wasn't) working.
In addition, what they hadn't previously considered - was just how much in lost revenue/annum they were losing because their marketing was inefficient and difficult to measure. It turned out their £36,000/year marketing investment was insignificant to the £118,000.00 they were missing out on due to the business not running at full capacity.
We helped them to uncover exactly who their most profitable clients were. And how to find, attract and convert them - without devaluing their brand. We also ensured every single step could be monitored, measured and optimised for sales.
Over 3 weeks, we generated 10,200 new website visitors and just under £57,000.00 in new business with a £963.12 spend on paid advertising (a 66% reduction)."